Google Business Profile (formerly Google My Business) is a free tool that allows home service businesses to manage their online presence across Google Search and Maps. By creating and optimizing your profile, you can provide potential customers with essential information such as your business name, address, phone number, hours of operation, and services offered—all visible when they search for local services.
An optimized Google Business Profile enhances your visibility in local search results and the coveted Google Local Pack, increasing the likelihood that homeowners will find and contact your business. Features like customer reviews, photos, Q&A, and posts allow you to engage with your audience, build trust, and showcase your expertise.
Regularly updating your Google Business Profile with accurate information and positive reviews helps improve your search rankings and attracts more qualified leads. For home service companies, maintaining an active and well-managed profile is a critical component of any local marketing strategy.