Definition: Google My Business (GMB) is a free tool provided by Google that allows businesses, including home service companies, to manage their online presence across Google’s platforms, including Search and Maps. It enables businesses to create and verify their business listing, providing crucial information to potential customers and improving local search visibility.
Key Points:
- Local SEO: Enhances visibility in local search results and Google Maps, crucial for service area businesses.
- Business Information: Allows businesses to display key details like hours, services, contact information, and service area.
- Customer Interaction: Enables customers to leave reviews and businesses to respond, fostering engagement.
- Insights and Analytics: Provides data on how customers find and interact with the business listing.
Related Terms:
- Local SEO
- Online Business Listing
- Customer Reviews Management